The situation: Changing consumer behaviour

The megatrends health, individualisation and sustainability change the food, nutrition and health industry. According to a BCG report 22 bn USD in sales shifted from large to smaller FMCG companies between 2011 and 2016. At the same time the markets for plantbased, personalized and sustainable nutrition are gaining rapid traction offering numerous new business opportunities. To capture these it is crucial to define the right strategy, product and service portfolio.

What we do

Nutrition Advisory Board

Which nutrition trends are relevant for your future business? How will you build a sustainable nutrition strategy in line with business objectives? Is your R&D team ready to develop trend products? Or should you rather invest in startups or set-up an innovation space? You are looking for nutrition expert insights to make the right descisions?

We help clients achieve sustainable nutrition strategies to encounter changing consumers´ behaviour.


We offer:

  • Market Surveys

  • Expert Panels

  • Innovation & Business Development

  • Investment Advice

Expert Marketing

Your company is marketing innovative products and services designed to make people and the planet healthier? You have a clear nutrition strategy but you need a partner to spread your messages among experts and key opinion leaders from the sector?

We help clients to work and interact with nutrition experts to gain trust and credibility.

We offer:

  • Design and Hosting of Roundtables and Events

  • Access to specialists and experts

  • Marketing and Communication Campaigns 

Who we work with

We love to work with companies who are driven to improve peoples and the planet's health. Is your organization actively seeking to make the food and nutrition space healthier and more sustainable as well as more evidence-based? Yes? Then let's talk.

About Us

Dr. Simone K. Frey

Simone is founder and managing director of NUTRITION HUB, think tank and expert community. She connects experts, startups and companies to develop actions for the future of nutrition.


Before, she had built the lab tech startup BioAnalyt from pilot phase to profitable business, has worked for investors and led the transformation of the European Nutrition Leadership Platform. She is advisor at Farm & Food 4.0 as well as at EIT Food Rising Food Stars.


Simone holds a Ph.D. in Nutrition from University of Potsdam and Columbia University and a General Management degree from ESMT business school.

Lia Marlen Schmökel


Lia has a 8+ years track record of building healthy nutrition startups from scratch and worked for venture capital firms and corporates.

She is a TEDx speaker with a strong vision for an improved food system serving the planet and its people. Business Punk voted her as one of Germany’s Top 5 Food & Lifestyle Innovators.

Lia holds a bachelor in Nutrition from University of Potsdam, an MBA from Quantic School of Business and Technology and a leadership certificate from University of Oxford. She is a member of the European Nutrition Leadership Platform and of Leaders for Climate Action.


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